Privacy Policy

Introduction

Lakeway Business Consulting ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website lakewaybusinessconsulting.com (the "Site") or use our services.

Please read this Privacy Policy carefully. By accessing or using our Site and services, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with this policy, please do not access the Site or use our services.

1. Information We Collect

1.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Fill out contact forms or schedule consultations
• Sign up for our newsletter or marketing communications
• Request a business audit or quote
• Engage our services
• Communicate with us via email, phone, or other channels

This information may include:

• Name
• Email address
• Phone number
• Company name
• Business type and industry
• Growth phase information
• Message content and inquiries
• Payment and billing information (when applicable)

1.2 Automatically Collected Information

When you visit our Site, we automatically collect certain information about your device and browsing activities, including:

• IP address
• Browser type and version
• Device type and operating system
• Referring/exit pages and URLs
• Date and time of visits
• Pages viewed and navigation patterns
• Cookies and similar tracking technologies

1.3 Analytics and Tracking Technologies

We use third-party analytics services, including but not limited to:

• Google Analytics: To understand how visitors use our Site
• Meta Pixel (Facebook Pixel): To measure advertising effectiveness and create targeted audiences
• TikTok Pixel: For advertising and analytics purposes
• Email marketing platforms: To track email opens and engagement

2. How We Use Your Information

2.1 Service Delivery

• Provide, operate, and maintain our consulting services
• Process your requests and respond to inquiries
• Schedule and conduct business audits and consultations
• Deliver customized recommendations and strategies

2.2 Communication

• Send you service-related communications
• Provide customer support
• Send marketing and promotional materials (with your consent)
• Send newsletters and business insights

2.3 Marketing and Advertising

• Display targeted advertisements
• Measure advertising campaign effectiveness
• Create custom and lookalike audiences
• Retarget website visitors
• Personalize your experience

3. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

3.1 Service Providers

We share information with third-party vendors and service providers who perform services on our behalf, including:

• Email marketing platforms
• Customer relationship management (CRM) systems
• Payment processors
• Website hosting and analytics providers
• Advertising platforms (Google, Meta, TikTok)

4. Cookies and Tracking Technologies

4.1 What Are Cookies

Cookies are small text files stored on your device when you visit our Site. We use cookies to enhance your experience, analyze Site usage, and support our marketing efforts.

4.2 Types of Cookies We Use

• Essential Cookies: Necessary for the Site to function properly
• Analytics Cookies: Help us understand how visitors interact with our Site
• Marketing Cookies: Used to track visitors across websites and display relevant ads
• Preference Cookies: Remember your settings and preferences

4.3 Your Cookie Choices

Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies.

You can also opt out of interest-based advertising by visiting:

• Network Advertising Initiative: networkadvertising.org/choices
• Digital Advertising Alliance: aboutads.info/choices
• Google Ads Settings: adssettings.google.com

5. Your Privacy Rights

5.1 General Rights

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Objection: Object to our processing of your personal information
• Restriction: Request restriction of processing your personal information
• Data Portability: Request a copy of your data in a structured, machine-readable format

5.2 California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights:

• Right to know what personal information is collected
• Right to know whether personal information is sold or shared
• Right to opt-out of the sale or sharing of personal information
• Right to limit the use and disclosure of sensitive personal information
• Right to non-discrimination for exercising your privacy rights

Do Not Sell or Share My Personal Information: We do not sell your personal information in the traditional sense. However, our use of certain advertising technologies may be considered "sharing" under California law. You can opt-out by contacting us.

5.3 Other State Privacy Laws

Residents of Colorado, Connecticut, Virginia, Utah, Texas, Montana, Oregon, Tennessee, and other states with comprehensive privacy laws have similar rights. Please contact us to exercise your rights.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption of data in transit (SSL/TLS)
• Secure hosting environments
• Access controls and authentication
• Regular security assessments
• Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

8. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Your continued use of our Site and services after the updated policy takes effect constitutes your acceptance of the changes.